Local Business SEO (Local Business Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
When we talk about local SEO, we’re talking about any types of searches that are being localized. Local SEO serves to promote your business’ visibility on location-based searches. It is merely a variation of your run-of-the-mill SEO, and is aimed at making sure your business gets found online by people searching for it at that locality.
These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area
Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.
Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend.
Top 10 Ways to Improve Your Local SEO Right Now
1. Create and Optimize Your Google My Business Account
2. Get Regular Reviews from Happy Customers
3. Optimize for Voice Search
4. Create Content Based on Local News Stories or Events
5. Optimize Your Website for Mobile
6. Home in on Local Keywords
7. Use Location Pages or a Location-Specific “About Us” Page
8. Take Advantage of Online Business Directories
9. Focus on Link Signals (Get High-Quality Backlinks)
10. Create a Dedicated Web-page for Each Product/Service You Offer
The moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage.
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